Hotel Gelato: Tom and Suri Cruise are impressed
My clients, with a combined 50 years of experience in the luxury hotel business, decided to make delicious gelato and other treats accessible to everyone. Hence the gluten-free and sugar-free...
View ArticleClik here to view.
Tassimo out of order
[Cache - #3] Before you can name something, you have to know what it – your organization, product or service – is. In other words, you have to get to the bottom of what makes you different. Zipcar...
View ArticleClik here to view.
Bar Rescue: America Live is a name that sings
Here’s a crazy thought: give your brand a name that actually says something about your brand and how it’s unique. Wouldn’t such a name make it easier for you to tell others what makes you special?...
View ArticleClik here to view.
Starbucks Better Be Asking: “What’s That Smell??”
[Cache - #97] Coming soon: Best and Worst Brand Names of 2012 ** There has long been an opportunity for someone to challenge Starbucks in Canada. Those who know me know that I ought to know – that’s...
View ArticleClik here to view.
Isaac Newton, Monty Burns and Quantum Branding
[Cache - #107] Recently I cancelled my cable, a decision that has me thinking small. Instead of watching hours of television, for a fraction of that time I am watching YouTube videos, among them...
View ArticleClik here to view.
BMO: Be Real
[Cache - #109] At the very core of articulating your brand is articulating how you – your organization, product, service or you personally - are different from competitors. This isn’t the same as...
View ArticleClik here to view.
All Hail The Property Princess
[Cache - #113] Want to be mediocre? Easy: just be inconsistent. So says Jim Collins, the world’s most-read management guru, with more than 10 million books sold – including classics like Good to...
View ArticleClik here to view.
Tough Mudder: Brown Mud, Blue Ocean
[Cache - #116] A shocking number of people want to be electrocuted. This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000...
View ArticleClik here to view.
Why We Hate – And Love – Air Canada
[Cache - #154] Why do we hate Air Canada? Answer: We don’t. The truth is that we love to hate them. Even knowing that they drop our bags from a considerable height, it cannot be that we have pure...
View ArticleClik here to view.
Why People Let Loose in Vegas
[Cache #165] “What happens here, stays here.” This is the tagline adopted in 2003 by Las Vegas, but it was hardly an original idea. It was simply Sin City taking ownership of a line that has been...
View ArticleClik here to view.
Apathy and The Facebook Solution
[Cache #178] By Andris Pone President, Coin Branding andris@coinbranding.com – Why bother voting? In what was effectively a referendum last week on whether to keep in power the world’s most famous...
View ArticleClik here to view.
Tim Hortons: Brazilian as a Bikini Line
[Cache #183] By Andris Pone President, Coin Branding – The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim...
View ArticleClik here to view.
Bar Rescue: America Live is a name that sings
Here’s a crazy thought: give your brand a name that actually says something about your brand and how it’s unique. Wouldn’t such a name make it easier for you to tell others what makes you special?...
View ArticleClik here to view.
Starbucks Better Be Asking: “What’s That Smell??”
[Cache - #97] Coming soon: Best and Worst Brand Names of 2012 ** There has long been an opportunity for someone to challenge Starbucks in Canada. Those who know me know that I ought to know – that’s...
View ArticleClik here to view.
Isaac Newton, Monty Burns and Quantum Branding
[Cache - #107] Recently I cancelled my cable, a decision that has me thinking small. Instead of watching hours of television, for a fraction of that time I am watching YouTube videos, among them...
View ArticleClik here to view.
BMO: Be Real
[Cache - #109] At the very core of articulating your brand is articulating how you – your organization, product, service or you personally - are different from competitors. This isn’t the same as...
View ArticleClik here to view.
All Hail The Property Princess
[Cache - #113] Want to be mediocre? Easy: just be inconsistent. So says Jim Collins, the world’s most-read management guru, with more than 10 million books sold – including classics like Good to...
View ArticleClik here to view.
Tough Mudder: Brown Mud, Blue Ocean
[Cache - #116] A shocking number of people want to be electrocuted. This is just one of the many things I learned from watching last weekend’s Tough Mudder race north of Toronto, in which 20,000...
View ArticleClik here to view.
Why We Hate – And Love – Air Canada
[Cache - #154] Why do we hate Air Canada? Answer: We don’t. The truth is that we love to hate them. Even knowing that they drop our bags from a considerable height, it cannot be that we have pure...
View ArticleClik here to view.
What Word Will You Own in 2015?
[Cache #184] By Andris Pone President, Coin Branding – The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas. They clearly have the power to anger and inflame,...
View Article
